TONI & GUY

Narrative Suite

Credits

Production Company: Ashwater Films
Director: Ash Gibb
Cinematography: Ash Gibb, Miles Rowland ACS
Editor: Cameron Drew

Company Profile

TONI&GUY is a globally recognised, multi-award-winning British hairdressing brand founded by brothers Toni and Guy Mascolo in 1963, known for its high-fashion, creative styles, extensive education, and premium hair care products, operating hundreds of salons worldwide and acting as an official sponsor for major fashion weeks.

Project Specs

Ashwater Films Narrative Suite
1 x Hero Film
2 x Supporting Films
Year: 2025

Toni & Guy engaged Ashwater Films to produce a suite of narrative based films that captured the essence of the Pink Scissor Program that supports women with breast cancer. To do this we created the following outputs:

1 x Hero Video capturing the journey of a Pink Scissor client mixed with the brands key messaging about the program.
1 x Straight testimonial from the client
1 x 60 second socials cut

Together these intimate films capture a well rounded perspective of the program through the eyes of a client of the program, capturing the incredible impact that the program has on the community. The outputs gave Toni & Guy flexibility through hosting the hero video on their web page as a long lasting impact piece to running a socials campaign with the supporting material.

TONI & GUY

Narrative Suite

Credits

Production Company: Ashwater Films
Director: Ash Gibb
Cinematography: Ash Gibb, Miles Rowland ACS
Editor: Cameron Drew

Company Profile

TONI&GUY is a globally recognised, multi-award-winning British hairdressing brand founded by brothers Toni and Guy Mascolo in 1963, known for its high-fashion, creative styles, extensive education, and premium hair care products, operating hundreds of salons worldwide and acting as an official sponsor for major fashion weeks.

Project Specs

Ashwater Films Narrative Suite
1 x Hero Film
2 x Supporting Films
Year: 2025

Toni & Guy engaged Ashwater Films to produce a suite of narrative based films that captured the essence of the Pink Scissor Program that supports women with breast cancer. To do this we created the following outputs:

1 x Hero Video capturing the journey of a Pink Scissor client mixed with the brands key messaging about the program.
1 x Straight testimonial from the client
1 x 60 second socials cut

Together these intimate films capture a well rounded perspective of the program through the eyes of a client of the program, capturing the incredible impact that the program has on the community. The outputs gave Toni & Guy flexibility through hosting the hero video on their web page as a long lasting impact piece to running a socials campaign with the supporting material.